The Power of Data: Improving Olist's E-commerce Performance
Data Analytics|Jugnu Arora|July 4, 2024
What is the final project useful for?
Analyzed data from Olist, an e-commerce platform, to measure the success of the business using standard KPIs and metrics. Investigated customer buying behavior leading to optimized customer segmentation. Suggested data-driven recommendations like cross-selling and up-selling of products for customer retention, hence increasing revenue.
What does the final project look like?
Here is the link to the final project.
