Step into the future of marketing: Learn digital skills like SEO & automation and use AI to make campaigns smarter and more effective. Unlock exciting career opportunities in tomorrow’s AI-driven marketing landscape.
Step into the future of marketing: Learn cutting-edge digital skills – from SEO to automation – and harness AI to create smarter, faster, and more effective campaigns. Unlock grand career opportunities in tomorrow’s AI-powered marketing landscape.
What you'll learn at our AI-Powered Marketing Bootcamp
In the first week, you'll lay the foundation for the productive use of AI in marketing. This isn't about superficial experimentation, but rather about how to strategically use AI tools for real-world marketing tasks. Topics and objectives this week include:
By the end of the week, you'll have mastered the most important AI tools to the point where you can integrate them effectively and systematically into your marketing workflow.
In the second week, you'll develop a website or landing page using WordPress and AI that not only looks good but is also clearly designed for impact. This week's topics and goals are:
By the end of the week, you'll have a fully functional, professionally built website that will serve as the foundation for further marketing efforts.
In the third week, we'll be promoting our website for the first time – using search engine optimization (SEO). This means ensuring our site ranks as high as possible in search results when someone Googles a term related to our offerings. This week's topics and goals are:
By the end of the week, your website will be technically and content-wise structured so that Google and other search engines can understand it, categorize it, and display it for the right search queries.
In the fourth week, you'll work with Google Ads and learn how to translate search intent into measurable campaigns. The focus is on effective structuring, clear prioritization, and efficient resource allocation. This week's topics and objectives include:
By the end of the week, you'll be able to independently set up, structure, and optimize a Google Ads campaign.
In week five, you'll develop a social media strategy based not on knee-jerk reactions, but on clarity, consistency, and efficient production. AI will help you create content faster and more consistently. This week's topics and goals include:
By the end of the week, you'll have a clear content plan and a more efficient production process for your social media work.
Week six focuses on meta ads and paid reach on Facebook and Instagram. The central question is how to combine target audiences, creatives, and campaigns to generate measurable results. This week's topics and objectives include:
By the end of the week, you'll be able to independently develop, run, and improve meta campaigns using data.
In week seven, you'll make your marketing efforts reliably measurable. Without proper tracking, campaigns, content, and budgets remain mere guesswork. Therefore, you'll build a solid data foundation. This week's topics and goals are:
By the end of the week, you'll have a complete tracking setup that allows you to understand and better manage the impact of your marketing efforts.
In the eighth week, you'll bring all the building blocks together and develop a coherent marketing setup for a real-world project. The focus is on strategically connecting individual measures rather than thinking in isolation. This week's topics and objectives include:
By the end of the week, you'll not only have gained knowledge but also developed a complete, integrated online marketing setup for your own project.
If you're interested in our further training and would like to learn more before you begin, please feel free to attend one of our information sessions and see which topic is right for you.
The most up-to-date, effective tech stack on the market:
Learn about marketing goals, target groups, customer journeys and digital marketing strategies.
Learn how to use AI tools like ChatGPT, Midjourney or Canva in marketing practice – from content creation to advertising.
Learn how to develop and test marketing strategies using AI tools – with automation tools, A/B testing, performance analysis and more.
Train hands-on with marketing tools such as ChatGPT, Canva, WordPress, Notion, Zapier and more – directly during the course.
Plan and present your own AI-powered marketing concept as your final project.
Our career service helps you turn your new skills into your next role with CV reviews, LinkedIn feedback, and interview coaching.
Head of Product & Project Management
Head of Product & Project Management
Spicedlings are getting hired by your favourite companies:
Invest in your future
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
8 weeks | Full-time
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.
You can develop well-founded personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI Powered Marketing Bootcamp – even without prior experience in the tech field. 🎯 Here's how it works, step by step:
💰 Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses. ⏳ Duration: Approximately 12–16 weeks full-time is typical. 🚀 Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation. Even without prior experience – with the training voucher and a little preparation, you'll get off to a great start! 💼
Good news: You don't need a technical degree to get started with the AI Powered Marketing Bootcamp – but a little preparation makes all the difference. 🧠
Recommended previous knowledge:
Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing). 📈 Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.
... So: Yes, you can join without a tech background – but with a little preparation, you'll rock the bootcamp twice as confidently! 🚀
Join our growing, vibrant community and take the leap into the AI-powered marketing world of tomorrow.
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