Curriculum at a glance
The most up-to-date, effective tech stack on the market:
Next course: June 1, 2026
AI Powered Marketing Bootcamp
Step into the future of marketing: Learn digital skills like SEO & automation and use AI to make campaigns smarter and more effective. Unlock exciting career opportunities in tomorrow’s AI-driven marketing landscape.
Full-time | 8 weeks | Remote | German
No money? No problem. Get 100% financing with the Agentur für Arbeit
Learn to plan, launch and automate marketing campaigns
Step into the future of marketing: Learn cutting-edge digital skills – from SEO to automation – and harness AI to create smarter, faster, and more effective campaigns. Unlock grand career opportunities in tomorrow’s AI-powered marketing landscape.
Course Overview
What you'll learn at our AI-Powered Marketing Bootcamp
Introduction, Applied Artificial Intelligence in Marketing
Students get to know each other, define working agreements, and learn how to engage effectively in the bootcamp. Participants understand what artificial intelligence means in a marketing job context and actively learn how to use AI through structured prompting. The focus lies on employability, productivity, critical evaluation, and responsible AI usage in marketing roles.
Websites as a Marketing Tool (WordPress)
Participants understand websites as the central hub of digital marketing and can plan, structure, build and evaluate simple websites in a professional context.
SEO & Online Visibility
Participants understand how search engines work, how content is found by users, and how basic SEO measures are implemented and evaluated in entry-level marketing roles.
Google Ads (Search Advertising)
Participants understand paid search advertising, campaign structures, bidding logic, and performance evaluation using Google Ads.
Social Media & Content Management
Participants learn how social media platforms are used professionally, how content is planned realistically, and how social media functions as a communication channel for organisations.
Meta Ads (Facebook & Instagram Advertising)
Participants understand paid social advertising on Meta platforms, including targeting, creatives, budgeting, and performance evaluation.
Web Analytics & Conversion Tracking Objectives
Participants understand how marketing performance is measured, how user behaviour is tracked, and how conversion data supports business decisions.
Capstone Project
Students are tasked with designing, building, and presenting a complete digital marketing ecosystem for a real or simulated business case. This encompasses creating buyer personas, developing a website, launching ad campaigns, integrating analytics, automating workflows and leveraging AI tools.
Open House 🏠
Come visit our campus and meet your teachers!
Learn more about our programs and ask your future teachers all your burning questions. 🔥 There’ll be snacks, drinks, and our wonderful team ready to welcome you! 🍻
Marketing basics
Learn about marketing goals, target groups, customer journeys and digital marketing strategies.
AI in marketing
Learn how to use AI tools like ChatGPT, Midjourney or Canva in marketing practice – from content creation to advertising.
Strategy and planning
Learn how to develop and test marketing strategies using AI tools – with automation tools, A/B testing, performance analysis and more.
Hands-on tools
Train hands-on with marketing tools such as ChatGPT, Canva, WordPress, Notion, Zapier and more – directly during the course.
Final project
Plan and present your own AI-powered marketing concept as your final project.
Career Service
Ready for the real world.
What good are skills without getting a foot in the door? We focus extensively on helping you ace real world technical interviews.
Coaching built for you.
We believe that development is continuous, so we offer up-to-date career coaching sessions to help you progress professionally.
Beyond the technical.
Changing careers is more than learning new tech skills. We additionally provide you with spot on soft skills to ace your application process.
Your next step.
Wondering ‘what’s next’? We're connected with exciting startups and companies in Germany.
Your teachers at Spiced
Nubia Fantechi
AI Powered Marketing Coach
Nubia Fantechi
AI Powered Marketing Coach
Where Spicedlings work
Spicedlings are getting hired by your favourite companies:
Financing Options
Invest in your future
Bildungsgutschein
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
Deferred Payment
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
Full Payment
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
Application & Dates
8 weeks | Full-time
FAQ
Who is the bootcamp suitable for?
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.
What can I do after the bootcamp?
You can develop well-founded personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.
What job opportunities do I have after the bootcamp?
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
How does the application process work?
It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
How can I finance the AI Powered Marketing Bootcamp with an education voucher if I am currently unemployed and have no IT experience?
If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI Powered Marketing Bootcamp – even without prior experience in the tech field. 🎯 Here's how it works, step by step:
- Schedule a consultation: Contact your local Federal Employment Agency and request a consultation about professional development.
- Bootcamp preparation with motivation: Prepare a clear goal, e.g., "Professional restart in data-driven online marketing with a focus on AI."
- Kursnet/meinNOW research: Make sure the bootcamp is listed on Kursnet/meinNOW as AZAV-certified – this is a prerequisite for the voucher.
- Bring documents: CV, proof of your last job, an application for the bootcamp if applicable, and a letter of motivation.
💰 Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses. ⏳ Duration: Approximately 12–16 weeks full-time is typical. 🚀 Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation. Even without prior experience – with the training voucher and a little preparation, you'll get off to a great start! 💼
What prior knowledge do I really need for an AI marketing bootcamp – or can I just jump in?
Good news: You don't need a technical degree to get started with the AI Powered Marketing Bootcamp – but a little preparation makes all the difference. 🧠
Recommended previous knowledge:
- Basic understanding of online marketing: Ever heard of SEO, Google Ads, or content funnels? An overview helps, but it doesn't have to be in-depth.
- Affinity to data and tools: Interest in tools like ChatGPT, Google Analytics, Canva, or Zapier is a plus.
- No code, but logic: Previous knowledge of Python or SQL isn't required, but a feel for automation (e.g., with no-code tools) will help you enormously in the learning process.
Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing). 📈 Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.
... So: Yes, you can join without a tech background – but with a little preparation, you'll rock the bootcamp twice as confidently! 🚀
What our graduates say
Join our growing, vibrant community and take the leap into the AI-powered marketing world of tomorrow.
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