Curriculum at a glance
The most up-to-date, effective tech stack on the market:
Discover how to rethink marketing with artificial intelligence. In our AI Powered Marketing Bootcamp, you’ll learn how to use generative AI and develop AI-supported marketing strategies. You’ll work hands-on with tools like ChatGPT, Midjourney or Canva and learn how to efficiently use them in marketing. The course is ideal for anyone looking to enhance their digital marketing skills with future-proof AI knowledge.
Step into the future of marketing: Learn cutting-edge digital skills – from SEO to automation – and harness AI to create smarter, faster, and more effective campaigns. Unlock grand career opportunities in tomorrow’s AI-powered marketing landscape.
What you'll learn at our AI-Powered Marketing Bootcamp
You will get an overview of the basics of successful digital strategies and understand the difference between paid, owned and earned media. We will also show you how to set realistic and measurable goals (KPIs). You will use proven frameworks and practical tools to create data-based buyer personas - for both B2C and B2B.
You will develop your own brand messages and content that really appeal to your target groups - with text, images and sound. You will learn proven creative techniques, make sensible use of AI tools and create content strategies for all important channels.
You will learn how a media plan works, what role different channels play and how to allocate budgets sensibly. You will use practical templates to prepare your first campaign - including a briefing and the right mix of channels.
You will implement an SEO strategy and analyze competitors, keywords and page structures. You will then learn how to place Google Ads, write convincing ad texts and continuously improve your campaigns.
You will plan organic and paid social media campaigns, create content formats such as reels or carousels and test target group approaches. Influencer marketing is not neglected either.
You will develop automated email routes - from lead capture to conversion. You will learn how to address your target group in a targeted manner, collect data in a legally compliant manner and work with CRM logic.
You will build simple AI agents, develop prompts and connect tools via automation - e.g. for lead management or chatbots. You will learn how to specifically integrate AI into marketing processes and measure its impact.
You measure what works - and what doesn't. You work with dashboards, KPIs and tracking methods to constantly improve your campaigns and manage them based on data.
In your final project, you will plan and present a complete marketing campaign - from persona to performance. At the same time, our team will support you in applying for jobs and networking for your career start.
Come visit our campus and meet your teachers!
Learn more about our programs and ask your future teachers all your burning questions. 🔥 There’ll be snacks, drinks, and our wonderful team ready to welcome you! 🍻
The most up-to-date, effective tech stack on the market:
Learn about marketing goals, target groups, customer journeys and digital marketing strategies.
Learn how to use AI tools like ChatGPT, Midjourney or Canva in marketing practice – from content creation to advertising.
Learn how to develop and test marketing strategies using AI tools – with automation tools, A/B testing, performance analysis and more.
Train hands-on with marketing tools such as ChatGPT, Canva, WordPress, Notion, Zapier and more – directly during the course.
Plan and present your own AI-powered marketing concept as your final project.
What good are skills without getting a foot in the door? We focus extensively on helping you ace real world technical interviews.
We believe that development is continuous, so we offer up-to-date career coaching sessions to help you progress professionally.
Changing careers is more than learning new tech skills. We additionally provide you with spot on soft skills to ace your application process.
Wondering ‘what’s next’? We're connected with exciting startups and companies in Germany.
Spicedlings are getting hired by your favourite companies:
Invest in your future
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
18 weeks | Full-time
Online
September 15, 2025 - December 9, 2025
Online
December 1, 2025 - March 30, 2026
Who is the bootcamp suitable for?
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.
What can I do after the bootcamp?
You can develop well-founded personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.
What job opportunities do I have after the bootcamp?
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
How does the application process work?
It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
How can I finance the AI Powered Marketing Bootcamp with an education voucher if I am currently unemployed and have no IT experience?
If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI Powered Marketing Bootcamp – even without prior experience in the tech field. 🎯 Here's how it works, step by step:
💰 Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses. ⏳ Duration: Approximately 12–16 weeks full-time is typical. 🚀 Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation. Even without prior experience – with the training voucher and a little preparation, you'll get off to a great start! 💼
What prior knowledge do I really need for an AI marketing bootcamp – or can I just jump in?
Good news: You don't need a technical degree to get started with the AI Powered Marketing Bootcamp – but a little preparation makes all the difference. 🧠
Recommended previous knowledge:
Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing). 📈 Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.
... So: Yes, you can join without a tech background – but with a little preparation, you'll rock the bootcamp twice as confidently! 🚀
How much does the AI Powered Marketing Bootcamp cost if I pay for it myself – and are there installment plans or discounts available?
If you finance the AI Powered Marketing Bootcamp privately, you should expect the following costs – but there are smart ways to make it easier. 💳
💸 Price: Between €5,000 and €7,500 depending on the provider, scope, and whether it's full-time or part-time. 📆 Duration: Full-time usually 12 weeks 🔁 Installment payments: Many bootcamps offer 0% financing or flexible monthly installments through partners like Klarna or Skills.finance. 🎓 Educational discounts: Early bird or social impact discounts are often available – e.g., for single parents or college dropouts.
Extra tip: Look for tax benefits: In Germany, you can deduct the training from your taxes – sometimes even the full amount. 👉 Conclusion: Even without an educational voucher, the bootcamp is manageable – with smart financial planning or installment payments, it becomes a reality.
I live in the countryside – can I do the bootcamp remotely and what do I need to consider regarding the internet, tools and environment?
Yes, the AI Powered Marketing Bootcamp is also available online for many participants from rural areas – but good preparation is crucial. 🌍
Technical requirements:
Stable internet connection: At least 50 Mbps recommended – ideally via LAN rather than Wi-Fi to avoid interruptions. Hardware: Laptop with at least 8 GB RAM, camera, microphone – ideally with a second monitor for parallel work. Pre-install tools: Zoom, Slack, Google Docs, ChatGPT, Canva, possibly VS Code or simple automation tools.
🌿 Optimize your learning environment: Create a quiet study space, block study times in your calendar, and inform roommates or family about your study phases. 🚌 Optional: Some providers also offer hybrid models with optional on-site weeks, e.g., in Berlin, Hamburg, or Munich – ideal for networking and practical projects.
🚀 Conclusion: You can also get started from the country – with the right infrastructure and discipline, nothing stands in the way of your success!
What happens if I get sick or miss a few days during the bootcamp – will I fall behind?
Good question – and fortunately, the answer is: No, you won't immediately fall behind if you miss a few days. The AI Powered Marketing Bootcamp is structured so that you can continue even with interruptions. 🧑⚕️📚
Here's what you should know:
📹 Recordings: Many sessions (especially theory or tool demos) are recorded – you can catch up at any time. 🤝 Peer support: The study groups and mentors will help you get back into the swing of things – there are usually Slack or Discord groups for questions. 📅 Flexible deadlines: For short absences (1-3 days), you can submit or postpone assignments individually. 🛑 Longer periods of illness: For more serious illnesses, there is often the option to take a break and join a new cohort later.
Tip: Inform the bootcamp team early if you get sick – many providers are very personable and solution-oriented. Additional information: If you're participating with a training voucher, you must also inform the employment agency if you're on a long-term illness (submit a sick note). 💡 Bottom line: Being absent due to illness isn't the end of the world – with transparency and support, you can easily get back on track.
What does a typical day in the AI Marketing Bootcamp look like – and how much time do I realistically need per week?
A typical day at the AI Powered Marketing Bootcamp is intensive but structured – you'll notice how quickly you get into a productive flow. ⚡💻
Sample daily schedule (full-time):
9:00 AM – 9:30 AM: Daily check-in, setting focus goals 9:30 AM – 11:30 AM: Live workshop (e.g., "AI-supported content strategies with ChatGPT") 11:30 AM – 1:00 PM: Group project or individual work (e.g., analyzing an advertising campaign) 1:00 PM – 2:00 PM: Lunch break 2:00 PM – 4:00 PM: Practical work & feedback sessions with mentor 4:00 PM – 5:00 PM: Tech deep dive, Q&A, or guest lecture
⏳ Time commitment: Full-time: approx. 35–40 hours/week 🔍 Reality check: You need focus and self-motivation – especially for group projects and presentations. 🌟 Pro tip: Block out your study times in your calendar and avoid parallel commitments – this will massively increase your learning success.
Which real tools and platforms will I learn about in the AI Powered Marketing Bootcamp – and how practical is it really?
The bootcamp is extremely practical – you'll work with tools used daily in digital marketing. Not a theory course, but real skill-building! 🛠️🚀
Examples of tools you'll use:
🔮 AI & Automation: ChatGPT, Jasper, Midjourney, Zapier, Make 📊 Analytics: Google Analytics 4, Looker Studio, Hotjar 📈 SEO & Content: SurferSEO, Ahrefs, SEMrush, Notion 🎯 Ads & CRM: Meta Ads Manager, Google Ads, HubSpot
Practical projects include, for example:
Creating an automated campaign with ChatGPT & Zapier Analyzing user behavior with GA4 + deriving recommendations Building a LinkedIn bot for lead generation (no-code)
👨🏫 Real-world experience: Mentors come from real agencies and startups – you'll receive real industry feedback.
📁 Portfolio: At the end, you'll have a GitHub portfolio or a public Notion board with your projects – ideal for applications.
✅ Conclusion: You'll learn exactly what companies are currently looking for – not outdated theory, but immediately applicable tools.
I'm a career changer from the social sector – how realistic is a switch to AI marketing, and how do I appear credible in the interview?
Very realistic – your background in particular can be a real plus! Many companies today are looking for interdisciplinary perspectives. 💡💬
Why your background is an advantage:
Empathy: Those who have worked with people understand target groups better – ideal for AI-supported marketing. Communication: Skills from education, consulting, or nursing are enormously valuable in the customer journey. New perspective: AI is only as good as its prompts – your creative input counts more than technical skills.
💼 Application key:
Highlight your transferable skills: communication, target audience understanding, problem-solving.
Demonstrate your learning curve: Explain what you learned in the bootcamp and how you built your project portfolio.
Mention specific tools: "I worked with GA4, Jasper, and Zapier to build a newsletter automation for NGOs."
🚀 Conclusion: Changing careers is not only possible – it's in demand. Show what you bring from your old job, combine it with your new skills, and you will convince.
Join our growing, vibrant community and take the leap into the AI-powered marketing world of tomorrow.
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