Curriculum at a glance
The most up-to-date, effective tech stack on the market:
Next course: October 13, 2025
AI Powered Marketing Bootcamp
Step into the future of marketing: Learn digital skills like SEO & automation and use AI to make campaigns smarter and more effective. Unlock exciting career opportunities in tomorrow’s AI-driven marketing landscape.
Full-time | 20 weeks | Remote | German
No money? No problem. Get 100% financing with the Agentur für Arbeit
Learn to plan, launch and automate marketing campaigns
Step into the future of marketing: Learn cutting-edge digital skills – from SEO to automation – and harness AI to create smarter, faster, and more effective campaigns. Unlock grand career opportunities in tomorrow’s AI-powered marketing landscape.
Course Overview
What you'll learn at our AI-Powered Marketing Bootcamp
Digital Strategy & Buyer Personas
You will get an overview of the basics of successful digital strategies and understand the difference between paid, owned and earned media. We will also show you how to set realistic and measurable goals (KPIs). You will use proven frameworks and practical tools to create data-based buyer personas - for both B2C and B2B.
Content Creation & Branding
You will develop your own brand messages and content that really appeal to your target groups - with text, images and sound. You will learn proven creative techniques, make sensible use of AI tools and create content strategies for all important channels.
Media Planning & Budgeting
You will learn how a media plan works, what role different channels play and how to allocate budgets sensibly. You will use practical templates to prepare your first campaign - including a briefing and the right mix of channels.
SEO & Google Ads
You will implement an SEO strategy and analyze competitors, keywords and page structures. You will then learn how to place Google Ads, write convincing ad texts and continuously improve your campaigns.
Social Media Marketing
You will plan organic and paid social media campaigns, create content formats such as reels or carousels and test target group approaches. Influencer marketing is not neglected either.
Email Marketing & CRM
You will develop automated email routes - from lead capture to conversion. You will learn how to address your target group in a targeted manner, collect data in a legally compliant manner and work with CRM logic.
AI Tools & Chatbots
You will build simple AI agents, develop prompts and connect tools via automation - e.g. for lead management or chatbots. You will learn how to specifically integrate AI into marketing processes and measure its impact.
Analytics & Optimization
You measure what works - and what doesn't. You work with dashboards, KPIs and tracking methods to constantly improve your campaigns and manage them based on data.
Capstone Project & Career Coaching
In your final project, you will plan and present a complete marketing campaign - from persona to performance. At the same time, our team will support you in applying for jobs and networking for your career start.
Spiced info events
If you're interested in our further training and would like to learn more before you begin, please feel free to attend one of our information sessions and see which topic is right for you.
Bildungsgutschein: Come Join Our Free Info Webinar!
Get event detilsMarketing basics
Learn about marketing goals, target groups, customer journeys and digital marketing strategies.
AI in marketing
Learn how to use AI tools like ChatGPT, Midjourney or Canva in marketing practice – from content creation to advertising.
Strategy and planning
Learn how to develop and test marketing strategies using AI tools – with automation tools, A/B testing, performance analysis and more.
Hands-on tools
Train hands-on with marketing tools such as ChatGPT, Canva, WordPress, Notion, Zapier and more – directly during the course.
Final project
Plan and present your own AI-powered marketing concept as your final project.
Career Services
Ready for the real world.
What good are skills without getting a foot in the door? We focus extensively on helping you ace real world technical interviews.
Coaching built for you.
We believe that development is continuous, so we offer up-to-date career coaching sessions to help you progress professionally.
Beyond the technical.
Changing careers is more than learning new tech skills. We additionally provide you with spot on soft skills to ace your application process.
Your next step.
Wondering ‘what’s next’? We're connected with exciting startups and companies in Germany.
Your teachers at Spiced
Dirk Schulze-Bahr
AI Powered Marketing Coach
Nubia Fantechi
AI Powered Marketing Coach
Dirk Schulze-Bahr
AI Powered Marketing Coach
Where Spicedlings work
Spicedlings are getting hired by your favourite companies:
Financing Options
Invest in your future
Bildungsgutschein
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
Deferred Payment
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
Full Payment
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
Application & Dates
20 weeks | Full-time
Online
October 13, 2025 - March 13, 2026
Online
December 8, 2025 - April 16, 2026
Online
January 26, 2026 - June 22, 2026
FAQ
Who is the bootcamp suitable for?
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.
What can I do after the bootcamp?
You can develop well-founded personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.
What job opportunities do I have after the bootcamp?
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
How does the application process work?
It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
How can I finance the AI Powered Marketing Bootcamp with an education voucher if I am currently unemployed and have no IT experience?
If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI Powered Marketing Bootcamp – even without prior experience in the tech field. 🎯 Here's how it works, step by step:
- Schedule a consultation: Contact your local Federal Employment Agency and request a consultation about professional development.
- Bootcamp preparation with motivation: Prepare a clear goal, e.g., "Professional restart in data-driven online marketing with a focus on AI."
- Kursnet/meinNOW research: Make sure the bootcamp is listed on Kursnet/meinNOW as AZAV-certified – this is a prerequisite for the voucher.
- Bring documents: CV, proof of your last job, an application for the bootcamp if applicable, and a letter of motivation.
💰 Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses. ⏳ Duration: Approximately 12–16 weeks full-time is typical. 🚀 Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation. Even without prior experience – with the training voucher and a little preparation, you'll get off to a great start! 💼
What prior knowledge do I really need for an AI marketing bootcamp – or can I just jump in?
Good news: You don't need a technical degree to get started with the AI Powered Marketing Bootcamp – but a little preparation makes all the difference. 🧠
Recommended previous knowledge:
- Basic understanding of online marketing: Ever heard of SEO, Google Ads, or content funnels? An overview helps, but it doesn't have to be in-depth.
- Affinity to data and tools: Interest in tools like ChatGPT, Google Analytics, Canva, or Zapier is a plus.
- No code, but logic: Previous knowledge of Python or SQL isn't required, but a feel for automation (e.g., with no-code tools) will help you enormously in the learning process.
Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing). 📈 Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.
... So: Yes, you can join without a tech background – but with a little preparation, you'll rock the bootcamp twice as confidently! 🚀
What our graduates say
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