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A Customer Journey Personalisation Approach using Net Promoter Score (NPS)

Data Analytics|Matt Murdoch|December 15, 2024

What is the final project useful for?

This project investigates the application of Net Promoter Score (NPS) data to personalise customer journeys within an e-commerce donut company (confidentiality maintained due to NDA). By leveraging customer sentiment analysis, we developed a data-driven approach to enhance customer experience and drive sales growth.

What does the final project look like?

A Customer Journey Personalisation Approach using Net Promoter Score (NPS)

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