Curriculum at a glance
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Next course: May 26, 2026
Digital Sales with AI Bootcamp
Learn modern sales skills for the digital age – from CRM and social selling to AI-powered prospecting, funnel building, and campaign optimization.
8 weeks | Full-time | Remote | German
No money? No problem. Get 100% financing with the Agentur für Arbeit
Learn modern sales skills for the digital age - from CRM and social selling to AI-supported prospecting, funnel building and campaign optimization.
Our bootcamp combines sales expertise with AI knowledge. You will learn how to model buyer journeys, create email campaigns, use LinkedIn for social selling and leverage data to maximize your conversion rates.
Course Overview
What you'll learn at our Digital Sales with AI Bootcamp
Foundations of Digital Sales & Buyer Understanding
In this module, participants will gain an overview of digital sales roles and the requirements of various industries in the German market. They will learn to understand B2B and B2C buyer personas and their customer journeys, and create personas based on survey data and AI-supported prompting. Furthermore, sales funnels will be designed and visualized, and suitable content formats will be planned along the journey. The result: Participants will develop a strategic understanding of digital sales ecosystems and learn to link buyer needs with measurable sales goals.
Digital infrastructure, CRM & lead management
This course focuses on the practical application of CRM systems and workflows, professional lead management, follow-ups and AI-generated notes, as well as lead scoring, prospect qualification, and the use of prospecting tools. Another key focus is on GDPR fundamentals and legally compliant communication in digital sales. The result: Learners will be able to build and operate a data protection-compliant, AI-supported digital sales infrastructure from initial contact to qualified lead.
Sales Enablement & Social Selling
Participants develop AI-powered sales enablement concepts, digital sales kits, offers, and case studies, and create credibility-enhancing content for social selling using AI. They practice engagement tracking, conversation starters, and role-playing, and design holistic campaigns tailored to the behavior of German consumers. The result: Participants learn to effectively engage prospects across channels with AI-powered content and sales assets.
Digital campaigns & performance optimization
This module covers email marketing, chatbots and CRM-based personalization, as well as AI content for landing pages, videos, and persuasive copy. Fundamentals of SEO and SEA, keyword research, AI-powered sales funnel optimization, competitive analysis, campaign strategy, and basic knowledge of sales data, predictive models, segmentation, and decision-making round out the section. Outcome: Learners will be able to plan and implement digital sales campaigns and run and optimize them using data, AI tools, and performance metrics.
Customer Retention & Sales Skills
Finally, the course covers strategies for customer retention, customer lifetime value, loyalty and referral programs, and digital campaign tracking with GA4 dashboards, A/B testing, and AI-based optimization tools. Additionally, participants will receive training in value-based selling, neuromarketing, emotional copywriting, sales pitches, objection handling, and building a final sales deck. The outcome: Participants will combine all their newly acquired skills in a final project and demonstrate a complete digital sales process, including AI-supported reporting and presentation.
Capstone Project
Finally, in your final project, you'll develop a complete sales campaign: from the buyer journey and outreach flows to the CRM campaign and performance measurement. Individual mentoring will optimally prepare you for your career launch.
Buyer Personas & Data Analysis
Develop data-driven buyer personas based on real data and learn to model digital sales pipelines.
CRM & Lead Management
Introduction to CRM systems (e.g., HubSpot, Zoho), lead management, scoring, segmentation, and follow-up workflows.
Automated Email Flows & Chatbots
Use AI tools like ChatGPT or ManyChat to create automated email sequences and chatbot interactions.
Content Personalization & Sales Assets
Generate personalized content and sales assets (one-pagers, sales kits) with AI support.
Mini Project: CRM Campaign
Plan and create your own CRM campaign including a sales kit as a mini final project.
Social Selling & Content Strategy
Build your personal brand on LinkedIn, engage in social listening, content mapping, and automate posts using AI.
Performance Tracking & KPI Analysis
Measure engagement KPIs with analytics tools and optimize your campaigns based on data.
Capstone Project: Sales Funnel & Final Presentation
Develop your own sales campaign including funnel design, CRM flows, and a final pitch to experts.
Career Service
Ready for the real world.
What good are skills without getting a foot in the door? We focus extensively on helping you ace real world technical interviews.
Coaching built for you.
We believe that development is continuous, so we offer up-to-date career coaching sessions to help you progress professionally.
Beyond the technical.
Changing careers is more than learning new tech skills. We additionally provide you with spot on soft skills to ace your application process.
Your next step.
Wondering ‘what’s next’? We're connected with exciting startups and companies in Germany.
Where Spicedlings work
Spicedlings are getting hired by your favourite companies:
Financing Options
Invest in your future
Bildungsgutschein
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
Deferred Payment
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
Full Payment
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
Application & Dates
8 weeks | Full-time | Remote
FAQ
Are there any prerequisites for this course?
No, the course has no prerequisites.
Is the course beginner friendly?
Yes, the course is beginner-friendly.
Are any tech skills like coding, statistics, or SQL required?
No technical skills are needed; the course focuses on applied learning.
Can someone without a sales background join?
Yes, the course is suitable for non-sales professionals with basic digital literacy.
Is prior experience in Business Development, Sales, or Customer Success required?
Not required, but 2–3 years of experience in related roles is helpful and preferred.
Is CRM experience (e.g., HubSpot or Salesforce) necessary?
Not necessary, but prior exposure is a plus.
What our participants say
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