Curriculum at a glance
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Next course: November 24, 2025
Digital Sales with AI Bootcamp
Learn modern sales skills for the digital age – from CRM and social selling to AI-powered prospecting, funnel building, and campaign optimization.
20 weeks | Full-time | Remote | German
No money? No problem. Get 100% financing with the Agentur für Arbeit
Learn modern sales skills for the digital age - from CRM and social selling to AI-supported prospecting, funnel building and campaign optimization.
Our 20-week bootcamp combines sales expertise with AI knowledge. You will learn how to model buyer journeys, create email campaigns, use LinkedIn for social selling and leverage data to maximize your conversion rates.
Course Overview
What you'll learn at our Digital Sales with AI Bootcamp
Digital Sales Fundamentals & Buyer Personas
You will receive an in-depth introduction to digital sales roles and market requirements in Germany. We will teach you the most important KPIs and channels, show you the differences between B2B and B2C buyers and introduce you to persona creation with AI-supported help.
Funnel Design & Consumer Behavior
You will learn how to structure buyer journeys and plan the right content for each phase - from awareness to conversion. Tools such as Canva or HubSpot will help you with the implementation. You will also analyze consumer behavior in Germany.
CRM & Sales Automation with AI
You will work with modern CRM systems, learn about lead management, follow-ups and automated segmentation. AI will support you in creating call notes and evaluating leads.
Prospecting & Outreach
You will use tools for contact research and segmentation and learn how to proceed in compliance with the GDPR. With the help of AI, you will create personalized outreach emails for your target group.
Sales enablement & personalization with AI
You develop sales assets such as one-pagers or presentations and use AI to create texts and templates. You will analyze best practices from companies such as Siemens and apply your knowledge directly.
Social Selling & Engagement Tools
You will learn how to build visibility, gain trust and generate leads via LinkedIn. We will show you tools for analysis and AI-supported content creation for your posts.
Email, SEO & chatbots for sales automation
You plan email routes, build chatbots with AI and understand how to use CRM data for personalized communication. You use SEO and Google Ads to drive traffic to your sales pages.
Performance measurement & data analysis
You will learn which data is relevant for sales, segment target groups and use AI to analyze insights. Practical examples such as BMW make the knowledge tangible.
Customer Retention & Loyalty
You understand how retention strategies work, use email retargeting and plan customer retention programs - with tools, prompts and real use cases.
Pitching & Sales Storytelling with AI
You create your own sales deck, train with AI-supported role plays and learn how to pitch convincingly - including objection handling and presentation training.
Capstone Project & Mentoring
You will work on a real sales project - including buyer journey, outreach flows, CRM campaign and performance measurement. You will prepare for your career start with individual mentoring.
Buyer Personas & Data Analysis
Develop data-driven buyer personas based on real data and learn to model digital sales pipelines.
CRM & Lead Management
Introduction to CRM systems (e.g., HubSpot, Zoho), lead management, scoring, segmentation, and follow-up workflows.
Automated Email Flows & Chatbots
Use AI tools like ChatGPT or ManyChat to create automated email sequences and chatbot interactions.
Content Personalization & Sales Assets
Generate personalized content and sales assets (one-pagers, sales kits) with AI support.
Mini Project: CRM Campaign
Plan and create your own CRM campaign including a sales kit as a mini final project.
Social Selling & Content Strategy
Build your personal brand on LinkedIn, engage in social listening, content mapping, and automate posts using AI.
Performance Tracking & KPI Analysis
Measure engagement KPIs with analytics tools and optimize your campaigns based on data.
Capstone Project: Sales Funnel & Final Presentation
Develop your own sales campaign including funnel design, CRM flows, and a final pitch to experts.
Career Services
Ready for the real world.
What good are skills without getting a foot in the door? We focus extensively on helping you ace real world technical interviews.
Coaching built for you.
We believe that development is continuous, so we offer up-to-date career coaching sessions to help you progress professionally.
Beyond the technical.
Changing careers is more than learning new tech skills. We additionally provide you with spot on soft skills to ace your application process.
Your next step.
Wondering ‘what’s next’? We're connected with exciting startups and companies in Germany.
Where Spicedlings work
Spicedlings are getting hired by your favourite companies:
Financing Options
Invest in your future
Bildungsgutschein
If you’re registered as unemployed (or soon to be) in Germany, you could be eligible to have all your costs covered with a Bildungsgutschein (training voucher).
For more information on this option, check our page dedicated to financing your coding bootcamp with a Bildungsgutschein.
Deferred Payment
We want to make our best-in-class tech courses available to everyone with the motivation to complete them.
Our Deferred Payment Option enables those who aren’t in the position to pay upfront nor in instalments to participate, by offering the chance to pay back at a later date.
Full Payment
If you’re ready to cover the cost of our coding bootcamps immediately, this is the option for you. Pay 14 days before the course starts.
Application & Dates
20 weeks | Full-time | Remote
Online
November 24, 2025 - April 14, 2026
FAQ
Are there any prerequisites for this course?
No, the course has no prerequisites.
Is the course beginner friendly?
Yes, the course is beginner-friendly.
Are any tech skills like coding, statistics, or SQL required?
No technical skills are needed; the course focuses on applied learning.
Can someone without a sales background join?
Yes, the course is suitable for non-sales professionals with basic digital literacy.
Is prior experience in Business Development, Sales, or Customer Success required?
Not required, but 2–3 years of experience in related roles is helpful and preferred.
Is CRM experience (e.g., HubSpot or Salesforce) necessary?
Not necessary, but prior exposure is a plus.
What our participants say
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